One of the reasons why many businesses are looking up online for business branding is for marketing purposes. These businesses opt to have a successful brand online given the current high competition on the internet. Several methods used for business strategies are company logos and branding. What are they?
What is a company logo?
A logo is an image, shape, text, or a combination of the three depicting the name and purpose of the business. A logo can and is more than a symbol of identification. It is designed well and tells the story of the company by conveying a brand message.
The company logo served as a pictorial mark of the business, something called a logo symbol or brand mark. It is an icon or a graphic-based logo. It is the image that comes to mind, when thinking of a “logo” you will come up with the iconic Apple logo, the Target bullseye, the Twitter bird, and etc.
Company logos convey the brand message by helping it to establish an emotional connection with the target audience. A logo does a great function and role of any business, such as:
- Build great impression
- Create brand identity
- Gives a company symbol to remember by the customers
- Distinguish the business from the competitors
- Fosters brand loyalty
Creating a logo must be high on the list of priorities when starting a business. With your company logo, you are remembered by the customers.
What is branding?
Branding is giving meaning to a specific company, organization, product or service through shaping and creating a brand in the minds of the customers. Branding in business is the process of identifying your business. It is how the customers recognize your business and their experience as well.
A strong brand is more than just a company logo. It is your business reflected in everything from the customer service style, business cards, staff uniforms, and the premises to your advertising and marketing materials.
The five elements of branding
There are 5 elements of branding, such as:
- Attributes
- Benefits
- Culture
- Personality
- Values
Brands are very powerful concoctions of the marketplace that makes it interesting. It creates tremendous value for companies and individuals. Brand serve various functions, such as:
- Identifies
- Promise
- Asset
- Set of perceptions
- Mind share
Branding and company logos play a huge role in any business. Any business can make use of these business strategies to increase its sales and visibility to the crowd.
